Palladium Vintage

For this passion project, I created a full brand identity along with website design and collateral for Palladium Vintage, an online vintage seller that specializes in 80’s, 90’s and Y2K fashion. The brand’s core belief is that vintage fashion must be affordable to remain ethical and sustainable. The brand has a primarily earth-toned color palette to reflect its commitment to sustainability, with pops of vibrant chartreuse to give life and appeal to Millennials and Gen Z. The psychedelic, retro fonts paired with old-Internet aesthetics on the website create a timeless design that appeals to all genders.