KLEO

KLEO is a fictional cosmetics and skincare brand with products designed for the active woman, inspiredby the Cyclades and made in Greece. KLEO’s brand is fresh, fun, natural, and energized; the perfect brand for no-makeup makeup and easy application. I was inspired by some of my favorite activewear brands and beauty brands I use regularly, then paired those influences with the minimal imagery of Cycladic artwork. Rounding out the brand with a punchy color palette, funky typography, and hand-drawn assets (including logo!), the end result is a relatable brand that engages with modern girls and women. I created six Instagram templates, two stories posts and four feed posts, to round out the project.