Destination Southern Maryland

Destination Southern Maryland is a regional heritage and tourism organization that encompasses Calvert, Charles and St. Mary’s Counties. In my role, I have created a wide variety of collateral for the organization including environmental collateral, stickers and kettle corn labels for community events, tablecloth designs, social media content creation, copywriting, press releases, letterhead, brand guidelines and more. Our marketing strategy aims to engage with current visitors highlighting the unique history and points of interest throughout the area and this informs every design decision.

The heritage area is pursuing National Heritage Area designation, and the House recently passed the Southern Maryland Heritage Area Act, a major milestone in the endeavor. Our ongoing marketing efforts have helped to establish Southern Maryland as a historically significant region at a national level.

See their Instagram →