GFTD App – Photography

As part of my capstone class to finish my Communications major with a Digital Media specialization, my team was brought onto a professor at our university’s app startup. She had come up with an app called GFTD, or “Gifted.” GFTD works a little like Venmo, but it’s entirely focused on the concept of giving an item or experience as opposed to purely paying, charging or exchanging. It’s the perfect app for random acts of kindness, “thinking of you” moments, and long distance relationships with friends or family. I have since then continued to work with GFTD as an intern. Below are the photographs from two shoots I have conducted as a Marketing and Content Development intern. In my position, I am responsible for icon creation, interface mock-up creation, and promotional content creation. For icon creation and interface mock-up creation, I illustrate emojis and have designed app screens.

For our most recent shoot, we took things into the wild and posed a scene with “gifting” food from a local Greek food truck, B’More Greek. Then, I took our models onto our campus for some additional generic photos to use for social media. I wanted the shoot to feel light and fresh, ready for spring.

For our first shoot, I conducted it in the studio using objects and items within our color scheme for some social media banner and promotional images. The project lead expressed a strong desire to move forward with social media promotion prior to the release of the app, especially during the holiday season. I photographed a series of random items, gift boxes and wrapping paper to be used for an initial social media campaign.

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